Saves you time: Prospective partners or new clients may have a few questions regarding your brand, so establishing a media kit allows you to answer those questions ahead of time. You can present yourself how you'd like to be seen by including information that portrays you favorably and explains precisely what your business can offer.
#Define a digital media kit full#
Provides you with control: Creating a media kit gives you full control over how you're perceived by others. Media kits are important to businesses for a few reasons: After you've created your media kit, you can make printed copies or choose to make it available digitally.
A media kit may include components such as contact information, sales reports and general information about your company's products and services. It can help distinguish your brand from companies that offer similar products. If you intend it for a potential business partner, you might include your business's general statistics.Ī media kit is similar to a resume or business card in that lists your qualifications in your expertise and explains the general history of your organization. For example, if you're sending one to a journalist, you can include a list of people they may want to interview. You can tailor them depending on the recipient. In addition, some businesses send them to journalists to promote their products. Businesses send out media kits when pitching to companies they'd like to work with or approaching someone regarding a potential brand-related collaboration. What is a media kit?Ī media kit is a public relations tool organizations use when seeking business opportunities with potential partners.
In this article, we discuss what a media kit is and why it's important, explain the difference between media kits and press kits and explore some elements typically found in a media kit. If you're interested in finding new ways to promote your business, creating a media kit might be a great strategy to consider. A media kit includes details about a business's products, company statistics and customer testimonials. Companies that are looking to grow their customer base sometimes establish media kits to promote their business by giving them to journalists or potential customers.
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